Corporate blogging is on the rise. The big sign given in this article is that some job postings are now asking for an "ability to blog". That's certainly a sign ... Job descriptions add ability to blog, aid PR (Mary Jacobs, Dallas Morning News, Dec. 31, 2005 12:00 AM) The way Mary Jacobs spins this story, bloggers have been beating up on corporations for so long, and now it's time for corporations to bring some of them inside the corporate walls and use their knowledge of blogging practices for corporate benefit.
"Given the changes barreling down upon us, blogs are not a business elective," a recent BusinessWeek article declared. "They're a prerequisite."
... "A company that gets a blog needs to know that it's informal and involves give-and-take," said Tom Mighell, a veteran blogger who is senior counsel and litigation technology support coordinator at Cowles & Thompson in Dallas.
"You need to be willing to push the envelope a little bit and show that you're willing to share with your public."
... Currently, only 4 percent of major U.S. corporations offer public blogs, according to a survey by New York research firm eMarketer. Still, ads for blogging jobs are turning up on online job boards, and many expect the field to grow.