Wednesday, November 30, 2005

'Embrace blogging' says Harvard Business School

This story is in line with the ones I posted yesterday: 'Embrace blogging' Harvard tells businesses But do it properly... or not at all (By Will Sturgeon, Published: Wednesday 30 November 2005)

There's a growing realization that blogs by corporations aren't necessarily a corporate PR disaster waiting to happen. Rather that they can help a company shape the public perception of the company and shape the public conversation about a company.